罗氏促进多元化、公平性和包容性，代表我们所服务的社区。在全球范围内处理医疗保健问题时，多元化是成功的关键因素。我们认为，包容性是理解人们不同医疗保健需求的关键。我们共同拥抱个性，共同抱持对卓越护理的热情。加入罗氏，每个声音都会得到重视。
职位
Manages the Digital Marketing team for the assigned product(s). With team,
creates meaningful customer (healthcare professional [HCP], patient, payer,
etc.) interactions with Roche products and services using existing and emerging
relationship marketing and digital channels communications strategies and
technology.
With team, supports the assigned business or functional unit by leveraging and
orchestrating multichannel marketing expertise to deliver digital marketing
campaigns, strategies and other tactics to audiences that help meet or exceed
business strategies and objectives. Selects, develops, and evaluates employees
to ensure the efficient operation of the function.
Your Opportunity:
* Design holistic social health education strategy, framework, campaign plan
and tactics for Roche key brands
* Work tightly with marketing, medical and communication team to align and
co-execute social education campaigns
* Develop high-quality social content strategy for brand and corresponding
therapeutic areas
* Drive high-quality execution for social content creation and communication
initiatives
* Manage social agency performance and delivery quality
* Drive KPI achievement for social content creation, communication, KOL
satisfaction, audience satisfaction and brand awareness
Who you are
* 5 years working experiences in a well-known social knowledge platform
(WeChat, Red, Tiktok, Kuaishou, Bilibili, Zhihu, etc.) in consumer operation
roles. Health-related experience is not a must.
* ●Strong understanding of internet user mindset and behavior
* ●Strong social content planning and development capabilities
* ●Strong team collaboration spirit
我们是谁
在罗氏，来自100个国家的100，000名员工不断推动着健康医疗行业的进步。我们一同工作，使罗氏成为了世界领先的以研发为基础的健康医疗集团。我们的成功源于创新、求知和多元化，也源于我们把相互间的差异作为一种优势。为了革新医疗健康领域，罗氏设定了远大的计划，坚持学习和发展，并不断寻找与之志同道合的伙伴。
罗氏中国由制药和诊断两大业务领域组成，员工总数超过7000人。作为全球个体化医疗的领导者，罗氏制药和罗氏诊断均在中国建成了完整的价值产业链，包括研究、开发、生产、营销等环节。未来，上海将成为罗氏继巴塞尔和旧金山之后的第三大全球战略中心，而罗氏也将继续践行对中国的长期承诺，满足中国患者的未尽之需。
罗氏提供平等的职业发展机会。